What Is The Goal Of A Well Crafted Restaurant Menu?
Restaurant menu design is the most important feature for any successful restaurant or retail business. Menu design layout is the visualization of the restaurant itself. It reflects the unique branding image of the restaurant over the competitors. Your menu(s) is your primary means of representation: It says exactly who you are and what you hope to convey personality-wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it. In addition, it must convey your restaurant's brand in a manner that makes diners excited to be there, want to come back and recommend it to family and friends.
Something to consider that you might not have thought of:
Consider your location and how it relates to the immediate neighborhood around you. Eighty percent of a typical restaurant's business usually comes from the residents living within a 10-minute drive of that location. Knowing this, ask yourself the following:
- What can my restaurant menu offer that others in the area do not?
- What menu items do we have in common?
- How does our pricing match up?
- Does my menu offer more variety than theirs?
Determining these factors will help guide you towards designing the right menu for your restaurant.
What are some common mistakes in restaurant menu design?
If your menu creates problems for your clients, they will become apprehensive and less likely to return. Common mistakes include: Menu print that is too small to read easily; menus that are too big to handle easily; menus that lack English translations for non-English words or phrases; menus that look antiquated in presentation; menus without daily or weekly special insets; entrees that don't look like their photos; generic clip art; and misalignment of brand and menu.