Getting Down to "Brand Tacks"
In business, your brand is everything. That's what it comes down to when customers make a choice: Does your brand speak to them? If you cannot answer this question right away, you're missing the mark in a big way.
Your brand (whether you’re a 10 person non-profit or 10,000 person conglomerate) is made up of a complex mixture of stuff. It's not your logo, the ad you ran in the local newspaper, the new brochure you just designed or the website you just optimized. No, your brand is your essence. Everything you stand for. Everything you represent. What people talk about when you're in the other room. It’s your product, service, employee morale, location, philosophy, consumer attitudes, competition, pricing, design, advertising and what the press says.
How Plaid Penguin can help:
We help you determine what you need to say and how you need to say it in order to get your message across.
Our branding program is where most of our new clients begin. It’s designed to help brands in times of growth and transition, usually when companies add products, services, leadership, or marketing that shift the direction of the organization. It’s a mixture of consulting, marketing, writing and design. It’s challenging, ground level work that can help align an organization.
You need a partner to help find ideas to grow your brand and in turn grow your revenue. Your brand and your revenue are linear. If you like revenues, you need to treat your brand as such.