If you were going to gather all our employees, partners and customers in a room and tell them one thing they keep in mind about your business . . . what would that be?
A brand's identity is the organizational DNA represented aesthetically in a look and feel. A brand mark (commonly referred to as your logo, which is not your brand), is the single most important visual and heart of the brand. It cuts through the competition is the simplest expression of the business - its purpose, culture and reputation. With something so important, it’s clear there is much more to developing a brand identity than creating a “cool” looking logo with modern colors and fonts. You need a memorable identifier, a story of purpose, and a reason for someone to look thrice.
Your brand is made up of a complex mixture of stuff. Not just your advertising, brochures and website. Here is a list of some brand components: product, service, employee morale, status, location, philosophy, consumer attitudes, competition, pricing, design, advertising and what the press says. All of these things gel in the minds of people with money to spend and they make their money-spending decisions based on it.
With our brand identity package, we will not only leave you with a memorable, effective and sustainable brand mark, but will provide your team with a Brand Standards & Style Guide which ensures consistency and quality of the brand’s communications across all mediums and a host of supporting brand assets for your design team.