• Do you love all things F&B?

• Do you have 3+ years of marketing experience for multiple client accounts?

• Do you like being challenged by your work and being an SME for your employer?

• Do you have experience leading a team?

• Do you love a fast-paced environment with great perks and awesome coworkers?

 

If you answered yes to all of the above please look at this exciting opportunity.

 

COMPANY OVERVIEW

The Plaid Penguin is the agency crafted for hospitality, food and beverage. We serve as hospitality brand sherpas–using strategic thinking, creative horsepower and tailored communications to keep our clients out front and on top, through a mix of consulting, strategy, branding, marketing, design and activation. We seek out opportunities to surprise, we perform the unexpected, and we push the boundaries of what typical creators and marketers do, because we care.

 

JOB OVERVIEW

We are looking for a Brand Strategy Manager  to lead day-to-day marketing strategy implementation for our clients, and serve as a team lead on our Account Management and Communications team. You will focus on digital communications, media and influencer relations, and community engagement initiatives to execute campaigns that drive awareness, exposure, and sales for our clients.

 

ESSENTIAL RESPONSIBILITIES

• Transform ideas, high-level business requirements, strategies, market trends, organizational standards and best practices into innovative, actionable marketing initiatives 

• Analyze and understand culture, trends and consumer behavior to develop campaigns, partnerships, events and activations that power the growth of our clients and our agency 

• Use creative storytelling and content creation to bring to life our brand strategies and achieve goals/KPIs

• Manage agency and client social media channels, inclusive of planning and creating content, scheduling posts, and stewardship

• Utilize Analytics platforms to track campaign performance and to provide regular reporting on growth & ROI

• Work with design and photography teams to maintain a library of “fresh” content for use on various communication platforms on behalf of clients

• Manage scheduling and workflow within Project Management platforms to ensure projects are delivered/launched on time and within scope

• Maintain client-facing status reports and manage regular client touchpoints to report on progress

 

KNOWLEDGE AND SKILL REQUIREMENTS

• 5+ years of demonstrated experience developing cross-channel marketing plans; food and beverage client experience a plus

• Demonstrable understanding of the various functional aspects of a marketing organization, plus digital and social media landscapes

• Ability to work in a fast-paced, high-energy environment managing multiple projects and meeting deadlines with a high level of professional standards and quality

• Monitor trends in social media and digital marketing tools and applications and appropriately apply that knowledge to all executions

• Demonstrated experience using Meta Business Suite, various email marketing platforms, and project management applications

• Excellent written and verbal communication; ability to interact at senior levels of the organization

• Nimble, resourceful, and detail-oriented; thrive in both independent and collaborative work environments

• Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment

• Ability to work flexible hours including evenings, weekends and holidays as needed

WHAT FITS WITH US:  

• An inquisitive and efficient self-starter with a passion for communications and a love of all things F&B 

• A sharp aesthetic and a creative eye to develop content that catches the viewer

• Proactive: taking initiative and anticipating next steps

• An optimistic problem solver; one who finds opportunity in challenge

 

COMPENSATION:

Competitive salary and benefits with unique perks based on experience