top of page

FIELD PEA

Lorem Ipsum Dolor Et Unum

Scope: Branding & Positioning. Website Design & Development. Restaurant Interior Design. Exterior Signage & Wayfinding. Menu Consulting & Design. Strategic Marketing, Social Media & Communications. 

The Plaid Penguin Charlotte, NC / Restaurant / Real Estate / Retail / Branding • Design • Marketing • PR
The Plaid Penguin Charlotte, NC / Restaurant / Real Estate / Retail / Branding • Design • Marketing • PR

OVERVIEW

Harriet’s Hamburgers is redefining the fast-food landscape with a contemporary take on the classic hamburger joint. Rooted in simplicity, Harriet’s offers cleaner, chef-driven fast food centered around its mantra of “hamburgers and happiness.” The brand’s ethos is built on enthusiasm, authenticity, and delivering unexpected joy to its guests.

​

With rapid growth and an eye toward the future, Harriet’s partnered with The Plaid Penguin to craft a cohesive brand experience across every touchpoint. From branding to interior design and strategic communications, The Plaid Penguin’s expertise transformed Harriet’s into a modern yet retro fast-food destination.

The Plaid Penguin Charlotte, NC / Restaurant / Real Estate / Retail / Branding • Design • Marketing • PR
The Plaid Penguin Charlotte, NC / Restaurant / Real Estate / Retail / Branding • Design • Marketing • PR
The Plaid Penguin Charlotte, NC / Restaurant / Real Estate / Retail / Branding • Design • Marketing • PR

CHALLENGES

  • Differentiation in a Saturated Market: Competing in the crowded fast-food sector required a distinctive brand identity that resonated with modern audiences while evoking nostalgia.

  • Seamless Guest Experience: Simplifying operations without sacrificing quality and creating a cohesive, on-brand experience at every guest interaction.

  • Rapid Growth: Scaling while maintaining brand consistency across locations and digital platforms.

The Plaid Penguin Charlotte, NC / Restaurant / Real Estate / Retail / Branding • Design • Marketing • PR The Plaid Penguin Cha

“Sur tout, faites simple.”

At Field Pea Catering we create events worthy of celebration. Our team of classically trained chefs and engaging service professionals create heartfelt gatherings, using ingredients sourced with integrity, expert culinary techniques, and an elegant, yet understated presentation.

The Plaid Penguin Charlotte, NC / Restaurant / Real Estate / Retail / Branding • Design • Marketing • PR

RESULTS

  • Increased Brand Recognition: Harriet’s Hamburgers has become a standout name in the fast-food space, recognized for its modern-retro charm and commitment to quality.

  • Improved Customer Engagement: Enhanced digital and physical touchpoints led to higher customer satisfaction and repeat visits.

  • Rapid Expansion: Successfully scaled operations and marketing efforts across multiple locations while maintaining brand consistency.

carolinewenzpreviews-1389.jpg
fieldpea-149.jpg
TPP_FP_GIF.gif
20240406_TPP_FP_JW-31.jpg

CONCLUSION

The Plaid Penguin’s multidisciplinary approach ensured Harriet’s Hamburgers delivered on its promise of “hamburgers and happiness” at every level. From a distinctive visual identity to a joyful guest experience, The Plaid Penguin helped position Harriet’s as a modern leader in the fast-food space, paving the way for continued growth and success.

​

 

Keywords

Branding, Positioning, Hospitality Design, Fast-Food Innovation, Modern-Retro Aesthetic, Guest Experience, Simplified Operations, Chef-Driven Menu, Restaurant Branding, Strategic Marketing, Social Media Engagement, Harriet’s Hamburgers, The Plaid Penguin, Interior Design, Website Development, Menu Design, Signage, Wayfinding, Customer Experience, Nostalgia Meets Modernity.

bottom of page