What it is: A focused, off-site evaluation of a brand’s current health.
Deliverables:

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• Kickoff Survey + Debrief Call (1 hr)

• Social & Online Listening (customer sentiment, competitor mentions, review sites)

Brand Evaluation across:

• Visual identity (logo, color, typography, consistency)

• Verbal identity (tone of voice, messaging clarity)

• Positioning (does it stand out, is it memorable, relevant?)

• Marketing Initiatives Assessment (channels, campaigns, effectiveness)

• Brand Health Scorecard (quantitative + qualitative)

• Formal Findings & Recommendations Report (PDF deck, 10–15 pages)

• Outcome: Clear picture of brand health, biggest opportunities, and next steps.

• Investment: $3,200

Everything in Level 1, plus:

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• On-Site Brand Walkthrough (one half-day visit)

• Audit of physical space: signage, touchpoints, guest journey flow

• Recommendations for “easy lifts” (artwork, merchandising, brand presence)

• Moodboard & Micro-Concepting (visual sketches for improvements)

• Competitive Benchmarking

• Side-by-side scorecard with 2–3 peer or aspirational brands

• Clear insights into how they stack up in the market

• High-Level Marketing Plan

• Key priorities across brand, digital, and experience touchpoints

• Suggested campaigns + channels to focus on

• Fast Wins vs. Big Bets framework

• Quick actions they can implement right away

• Bigger initiatives that need more investment or long-term planning

• Formal Presentation Debrief (60–90 min session) with leadership team

• Outcome: Not just a score, but an actionable roadmap with competitive context and a clear path to near-term improvements and long-term positioning.

• Investment: $6,500 (travel separate)