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LAUNCH PAD
INTRODUCING PENGUIN EXPRESS >>>
01
RESEARCH
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Brand Discovery Survey
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1 Kickoff Call (up to 60 mins)
02
BRANDING
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Visual Library:
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Primary Logo + 3 Secondary Logos
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3–5 Custom Badges or Illustrations
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Brand Color Palette + Typeface System
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Verbal Library:
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3 Taglines
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10 Headlines
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1 Brand Story (~150 words)
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03
WEB DESIGN
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Essentials website (Wix platform)
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Up to 5 sections (Home, About, Menu, Gallery, etc.)
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Light content formatting (no copywriting unless added)
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